Billy Reid initially came on my radar after their very successful collection with Levi's. Since then the brand have become one of my favourite and mot consistent performers in menswear. For AW12 they took it to the catwalk and its no surprise it is their strongest collection to date. It really catapults the brand into the forefront of the current tailoring phenomenon. Their southern american inspired cuts and pastel washed colours that sculpted previous collections are prevalent and bring a refreshing new dimension to the formal looks making them accessible to both casual and formal markets. The knitwear and outerwear was simply brilliance...
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