Nike HTM Flyknit

Primarily I created this blog to showcase my love of trainers, I have over the last couple of years steered towards other areas of fashion and lifestyle. But I still have a continued love of the creative process and innovation of footwear so it is nice when I am pulled back into the field that brought me to this point in the first place. And the Nike HTM Flyknit collection is just the project to do it, heralding a collision of old and new. By taking processes garnered from knitwear and the continuing innovation of flywire material Nike have been able to create a material which is super lightweight, breathable, superbly well fitting and comfortable. They are calling it the perfect running shoe which is probably a bit premature but it easy to see why there is alot of buzz surrounding this product line. They are easily my favourite looking shoe since the free runs and I love how the Flyknit adds a depth of texture that mesh cannot match, I cannot wait to see how this will be used across the rest of the Nike ranges and to get a pair onto my feet and out on the running trail...

Undercover x Nike Gyakusou AW11 Collection

The Undercover x Nike Gyakusou collection moves into its 3rd generation and with each iteration comes a new excitement such is the expectation of this collections quality. Thankfully the good news is the team have once again delivered a superb collection. It was hard see where improvements could be made to what was an almost perfect running collection both technically and aesthetically last time round and for the most part this collection is not as ground breaking as its predecessors but after raising the bar to such a great height it is not difficult to see why. With design centred around mobility and functionality, an interesting warm autumn colour palette including various beautiful shades of slate and fairly extensive assortment of pieces from headwear all the way down to footwear I cannot fault the collection overall and long may this collaboration continue because it really has brought out the best from both brands. Available now at 1948 and from tomorrow at all other UK stockists...

Nike Gyakusou Zoom Spider TT+

Japan's Gyakusou are a group of runners who have gained notorioty in Japan for their love of running and constant roaming the streets of Tokyo at night like a pack of wolves. This attracted the attention of Nike and along with a full capsule collection they bring us the Gyakusou Zoom Spider TT+. Nike continues to push the boundaries of running shoe manufacturer and this shoe encapsulates all the latest technologies with Lunarlite foam, reactive Zoom Air, Flywire support and reflective elements all packed into one beautiful package. They will be available very soon from the 1948 store in London...

Nike Stadium: I Run Milan

As always great advertising by Nike, after watching this I went running theres nothing like subliminal thoughts haha...