Freshjive really are veterans in the business with over 20 years on the scene. Their Spring/Summer 2011 collection is what I would call essential wear, bringing a mix of street and indie style together with a brilliant selection of colours and horizontal lines. This collection proves a logo is not everything and they are still one of the powerhouse brands out their, the vests and the denim raft pants, the full collection is available to view here...
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