Friday, 20 April 2012

The Origins Of Field Notes


I'm sure your all familiar with the Field Notes brand which is now well established in the memo book world and has developed a large following. What is probably lesser known is the origins of the brand. On the eve of their 14th seasonal limited edition they have released this wonderful video. I was blown away by co-founder Aaron Draplin's absolute enthusiasm as he guides you through his obsession with the vintage farmers note books that he has carefully collected over a 20 year period that led him to bring the Field Notes brand to fruition. Having now begun to catalogue these items into an online library it is truly inspirational to see Aaron's dedication to showcase these throwaway promotional memo books and by doing so increase awareness and prevent the loss of true american field heritage, enjoy...

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